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3 tips to come up with the best keywords to your stock video footage


stock video footage

On this digital era, the interest in audiovisual content continues to grow while i write this article of course, the market starts to utilize video producers after which more and more people join the stock video clip market to generate several of this content, making this industry increasingly more competitive. Let’s talk about how keywords may help you get in the front of the line.


royalty free video clips

In a never-ending sea of content, make your stock video stand out from the crowd and quality is not the only factor in place. Individuals need to fulfill B-roll footage needs plus they need to do it quickly, company is likely to stay with the first couple of royalty-free video clips that can somewhat fit their video productions instead of spend more time trying to find an ideal piece of b-roll footage on their behalf.

This is why, as a b-roll footage producer, you should start thinking about enhancing your search results and the response to this matter is: keywords.

Keywords are exact terms, meaningful symbols, powerful keywords, them all related to stock video. The smart utilization of them will place your royalty free video clips in the first results. The key is to think like your audience: once you’ve assembled your B-roll package ask yourself, “If I need this exact little bit of B-roll footage, what would I type?”


1.    Define a bad tone
What message could quite possibly be transmitted with your stock video footage? What’s the key idea enclosed inside your B-roll package? Is it created to inspire or to entertain? The use of stock footage can definitely shape up the tone of your production, so I recommend you are taking a few minutes to think about different goals your B-roll packages can serve. Make a list of words that best represent the sentiments you want to wake within your audience.

For example, if you have a collection of royalty free films that portray a wholesome woman carrying a normal life, then you can say this b-roll footage works extremely well you to “inspire” people and also to get them involved in a “fitness” and “healthy lifestyle” by showcasing some great benefits of “working out”. See? We easily came up with the first four keywords for a B-roll package with stock video clip about workout.

2.    Symbols, symbols, symbols
Let's imagine, let’s say the subject is love. Now, that’s a broad concept, right? When designing keywords for your stock video, think of the images that best represent the story, what can you see in the royalty-free video clips that represent love? Is it “flowers”, “hearts”, “kisses”? Think of the symbols as part of your B-roll footage.

3.    Think like the cinematographer in you
Customers are also seeking specific techniques, varieties of shots, and visual factors that carry out certain purposes in different storylines. Are you by using a high or a low contrast? Does your B-roll package include timelapses or slow motion shots? What resolution are you shooting in? Consider all the angles and frames, you're likely to be using dramatic close-ups or beautiful long shots for landscapes. All of these elements are extremely relevant and really should be considered when coming up with your keywords.

Bonus tip: let’s consider the Internet as a big ocean of content. A great opportunity for anyone on the market that wants to share new, exciting content. However, if you need to stand out from tons of generic royalty-free movies, it’s a good idea to focus on a market, make the pond smaller and succeed. B-rollStock.com is the foremost and only stock footage agency specialized in B-roll footage with a stock footage library made up of handpicked B-roll package producers coming from all around the world.